Установка цены на туристский продукт
Determination of Prices of the Tourist Product

Summary/Abstract: The subject of the paper is determination of prices of the tourist product in a competitive market. The issue of the article covers the question of prices as the most important product information and the most important factor influencing the competitive position of the tourist product. In the sphere of the taken issues, the hospitality product was presented in a special way as a particular example of the offer on the tourist market. The paper presents methods for determination of prices of the tourism product, taking into account issues of the phenomenon of competitive tourist market. Among the methods of determining the market price of a product there were indicated a method based on production costs, demand method, and a method based on the analysis of competitors‘prices. These were presented on the example of the hospitality product.

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