Dyplomacja sportowa a międzynarodowy wizerunek państwa
Sports diplomacy and the international image of a state

Summary/Abstract: The aim of the article is to investigate the ways of using sport in order to shape international brand of a state. Accordingly, various forms of shaping state’s international image with the use of sports diplomacy have been analyzed and shortly described – within the proposed typology. An attempt to verify a hypothesis concerning sports diplomacy as a significant tool of shaping state’s international brand was also made.

• Details
• Contents