Sprachliche Kreativität Bei der Benennung von Friseurgeschäften in Deutschland
Linguistic creativity when naming barber shops in Germany

Summary/Abstract: This article is based on the names of hairdressers contained in the telephone directories of three German cities (Bamberg, Bayreuth and Regensburg). The majority of traditional hairdressers’ names consists of a descriptive part (Friseursalon) and an identifying part, mainly the owner’s name (Helga). The new creative names aim not only at identifying the business but also at increasing its attractiveness by coining names with a positive connotation (Haarwunder) as well as by using so-called “attractors”, e.g. capital letters (HAARKULT), small letters (rapunzel schnitt und mehr), foreign words (Hair World, La Bellezza Friseur), different kinds of puns (Friseur Haarlekin, HAIR-FORCE ONE, Fön-X, Friseur Cutastrophe, Friseursalon Haar-genau).

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