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Words Denoting Women in the Mass Media

Summary/Abstract: The aim of the article is to explore the words denoting women in Latvian magazines issued in 2006–2008. The author subjectively interprets and groups those words in five groups: 1) words used to describe women’s age, e.g. girl, miss, aunt, woman, old woman; 2) words used to describe women’s marital status, e.g. several derivates from words ‘mother’ and ‘daughter’; 3) words, compounds and sets of words that men use to call women they have intimate relationship with, e.g. girlfriend, sweetheart; 4) group of words that describe women by their look, e.g. beauty, blue-eyed, Barbie; 5) group of words that describe women but are not primarily descriptive of a person; they can be used as metonymical or metaphorical meaning transferences for description of people in several contexts. After the criteria have been set, the author expands on the first group of words, concentrating on semantics, stylistic and emotional neutrality, and contextual meaning of those words, where possible, accentuating attitudes to sex and gender.

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