Key Moments in the History of EU Communication from Unidirectional to Bidirectional Communication
Key Moments in the History of EU Communication from Unidirectional to Bidirectional Communication
Author(s): Cristina Barbu, Irina Catalina BarbuSubject(s): Economy, Business Economy / Management, Accounting - Business Administration
Published by: ASERS Publishing
Keywords: communication; European Union; strategies; unidirectional communication; bidirectional communication
Summary/Abstract: The history of EU communication has not seen a constant, linear development. Instead, it has been defined by key moments, such as popularity crises or projects that needed public approval, when the EU officials understood that only through changing thecommunication paradigm, could they achieve their goals.
Journal: Journal of Advanced Research in Economics and International Business
- Issue Year: IV/2016
- Issue No: 5
- Page Range: 9-12
- Page Count: 4
- Language: English
- Content File-PDF