Media społecznościowe w procesie planowania rozwoju turystyki w skali regionalnej
Social Media in the Planning Process of Tourism Development on a Regional Scale

Summary/Abstract: The aim of the article is to present the concept of using social media (SM) as sources of information useful in the various phases of development, implementation and monitoring of plans for the development of tourism on a regional scale. The first part presents a review containing a synthetic overview of research topics related to the use of SM in tourism. This review gives a picture of the use of SM as a tool to collect and communicate information useful in planning process of tourism development. The basic stages of planning of tourism development on a regional scale have also been discussed, using the scheme proposed by Cooper et al. (2005). The second part of the article presents the concept of using SM as sources of information useful in the key stages of the planning of tourism development on a regional scale. This concept shows both the perspective of the practical use of databases generated in SM and the challenges related to the need of further development of research on the methods of tourism planning, adequate to the dynamically changing conditions of its development.

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