„[ ... ] tym wspaniałym Mercedesom i BMW‐uszkom trochę tu ciasno”. Reprezentacje samochodu w miesięczniku „Sukces” u progu lat 90. XX wieku
„[ ... ] there is no enough space here for these superb Mercedes and little BMW”. Representations of the car in Sukces magazine in the early 90s.

Summary/Abstract: This article is an attempt to find out and define the role and meaning of cars in Polish society just after transformation time. The relationship between human being (user) and machine (car) is very strong, significant and changeable in time and context. Additionally, this specific type of bond appears as even more meaningful on the ground of self‑presentation and process of communication in / with the society. As we can read in Wernick, the car is a marker of identity and one of the elements, which design the sense of social status. Basing on the articles and photographs from the Sukces magazines (issues from1990 and 1991) we can observe that car was one of the most important sign, which creates media image of people who were not only successful, but also felt comfortable in the new economic, political and social conditions.This article is an attempt to find out and define the role and meaning of cars in Polish society just after transformation time. The relationship between human being (user) and machine (car) is very strong, significant and changeable in time and context. Additionally, this specific type of bond appears as even more meaningful on the ground of self presentation and process of communication in / with the society. As we can read in Wernick, the car is a marker of identity and one of the elements, which design the sense of social status. Basing on the articles and photographs from the Sukces magazines (issues from1990 and 1991) we can observe that car was one of the most important sign, which creates media image of people who were not only successful, but also felt comfortable in the new economic, political and social conditions.

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