Tradycja badań popkulturowych w perspektywie anglocentrycznej
The Study of Popular Culture in Anglocentric Perspective

Summary/Abstract: This essay considers the development of new media studies in the context of American academy as a result of transposition of ideas and categories central for British cultural studies made by John Fiske. It views Fiske’s theory of popular culture as mitigation of the class conflict dynamic that drives former concept of culture, especially Frankfurt School and Centre for Contemporary Cultural Studies. Fiske changed culture studies from social criticism to text‐based criticism and as a result he undermined the sense of counter‐hegemony that he connected to all popular culture. The consequences of popularisation of his conception, perceived as a continuation of CCCS studies, changed culture studies into studies of reception, shifting from ideology as a central category to pleasure. In the end culture studies has been depoliticized by the privileging of pleasure and confused active reception with political activity, seeking subversion in the acts of individual reception mostly represented by fan studies.

• Details
• Contents