The contemporary practices in the opera popularization Cover Image

Współczesne sposoby popularyzacji opery
The contemporary practices in the opera popularization

Author(s): Małgorzata Rychert
Subject(s): Media studies, Music, Cultural Anthropology / Ethnology, Culture and social structure , Sociology of Culture, Marketing / Advertising
Published by: Szkoła Wyższa Psychologii Społecznej
Keywords: popular culture; opera; popularization; modernisation; kitsch; adaptation; hybrid; rock-opera;

Summary/Abstract: The current attempts to attract the opera audi­ence lead to the radical transformation of this form. They deprive it of the sublime, high art aura and break the barrier of the art for upper classes. In order to simplify the reception, op­era theatres display dialogue translations or per­form in the language of the audience, what vi­olates the music sphere of the work. This time­ less works of art are also deprived of the orig­inal settings to fit to the modern times and to win the contemporary audience. In the result, there is a shocking, modern stage design, which is closer to the mass entertainment than to the high art. The only thing that remains from the original work is the music, which also undergoes some shortening and transformations, such as the addition of the folklore music. The last el­ement of the opera popularization is the com­mercialization through the audio­visual record­ings. This kind of reproduction creates an un­limited audience and brings the opera out of the privileged place called “the temple of art”. The effect of all these practices is an accessible opera form for everybody.

  • Issue Year: 36/2013
  • Issue No: 02
  • Page Range: 152-162
  • Page Count: 11
  • Language: Polish
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