Youtube.Doc. Dokument otwarty na wpisy amatorów.
Youtube.doc – An Open Document To Amateurs Entries

Summary/Abstract: YouTube can be perceived as a platform for change in many areas of culture, mainly as “an open document” which reveals performative potential for amateur activities. Receivers become senders, involved in different kinds of activities with video: creation of new content, publishing, digitization, comment and criticism. “Viral meme of performativity”, through You Tube, is changing documentary cinema, art, journalism. The aesthetics of post‐production predominates in online creation. On YouTube, we can find videos of various sources and aims. The most performative are streamed and “remixed/alternative version” footages. The performative video is one in which members of the audience take over the role of the author, co‐creating the original interpretative context, temporarily transforming themselves and the visual surroundings in the video act by changing the environment and contributing to other more permanent transformation, often undermining current norms and releasing energy in a creative activity. In this way, by presenting their activities in the network, amateurs shape the new culture; You Tube becomes an interactive video art gallery, a cinema that we all co‐create.

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