Konkurencja wyobraźni. Kobiece tabu w reklamie
Lively Imagination. Woman’s Taboo in Advertising
Author(s): Aleksandra KorczycSubject(s): Anthropology, Gender Studies, Media studies, Communication studies, Cultural Anthropology / Ethnology, Culture and social structure , Crowd Psychology: Mass phenomena and political interactions, Family and social welfare, Marketing / Advertising, Social Norms / Social Control
Published by: Szkoła Wyższa Psychologii Społecznej
Keywords: popular culture; taboo; advertising; women; men; gender; stereotypes;
Summary/Abstract: Throughout this century, the role of women and men in society has changed, and majority of people feel this change is for the better. Is this true? Traditional views of the position of women and men within society are so deeply ingrained. This deep-rooted opinions use media‐ television and they makes and still perpetuates stereotypes. The article present the analysis the role of woman and men in advertising. The quantitative and qualitative analysis is based on TV advertisements taken from 4 TV programmes: TVP1, TVP2, Polsat, TVN. Deep analysis concerns the influence of the presentation gender in the life.
Journal: Kultura Popularna
- Issue Year: 34/2012
- Issue No: 04
- Page Range: 68-79
- Page Count: 12
- Language: Polish
