Late Dynamics of International Business Communication
Late Dynamics of International Business Communication

Summary/Abstract: In the 21st century, languages in general, but English in particular, have known a lot of change and English has been integrated in a multitude of cultural settings, and taught intensively all over the world, as it has become lingua franca. Current linguistic and cultural approaches are being re-examined and new varieties of English are being discussed in the specialized literature, since the diversity in users and uses of English in multicultural settings is growing nowadays. English is no longer the property of native speakers. It is also the language of non-native speakers who use it for communication in their own economic and socio-cultural contexts. The main issues brought into discussion in our paper include aspects of the research concerning the institutionalized non-native varieties of English used in international communication, among which the level of innovation occurring in these varieties, the debate concerning non-native and native norms, the degree of codification and the issue of a pedagogical model within this context.

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