След телевизията
After TV

Summary/Abstract: This text is not concentrating to what will happen when the television, as the communication phenomena we know, will eventually “disappear” in the digital age, but reveals what are the consequences of the television communication on the cultural development of human civilization after the invention of the TV. How the ambitions of TV creators have faded before the small-screen mass media invasion and how "thrash TV" has become the dominant television in Bulgaria and the world. Are Marshall McLuhan's theoretical explanation for the televised communication of the past century and the theoretical explanations by Nicholas Negroponte and Manuel Castells for this century enough to justify "thrash television" and welcome "smart TV"?

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