The Role of Festivals in Developing and Promoting the Urban Tourism in the Bucharest Municipality
The Role of Festivals in Developing and Promoting the Urban Tourism in the Bucharest Municipality

Summary/Abstract: Nowadays, the tourism for festivals is a sector of the events tourism, in full development, being of particular interest for both the organizers and the public. The study aims to identify the phenomenon as a whole for the tourist interest, proposing a classification in several types of the identified festivals, considering the peculiarities of the time, space and mental mapping criteria of the consumers (at local, national, international level etc.). Taking into account all these, a period of seven years (2009 - 2015) were chosen for study, in order to identify the evolutionary changes which have occurred and to understand their nature. Furthermore, there have also been researched the fundamental aspects of the tourism for festivals in order to demonstrate that this type of tourism is an essential component in the development of tourism in the urban areas.

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