Czynnik tożsamościowy w kontekście kryzysu na Ukrainie (na przykładzie Donbasu)
Identity Factor in Terms of the Ukrainian Crisis (the Example of The Donbas Region)

Summary/Abstract: The article proposes the thesis of propaganda techniques used to force the amorphous term “Novorossia” as well as absence of ethnic background in the Donbas conflict. Russian propaganda machine is working towards promotion of the three major contents: 1) oppression of Russian and Russian-speaking people by new Kiev authorities; 2) the historical arguments to prove that Ukraine’s south-eastern regions belong to Russia; 3) creation of new separatist formation united by a common name «Novorossia» as the realization of self-determination of people under new non-Ukrainian identity (meaning Russian identity). The internal precondition providing success for propaganda message is strongly developed regional identity that does not coincide with Ukrainian national-state project and is stimulated by local regional elites as an argument in the election campaigns for years.

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