Tömegkommunikációs logikák a felhasználói médiában
Mass Media Practices in Consumer Generated Media

Summary/Abstract: Media content created and distributed by users of online interfaces, the active, participatory audience of the latter, participatory culture in general is often hailed as a new, more open form of culture, free of the constraints of traditional mass media. Literature discussing media as a profession or a professionalised institution, i.e. dealing with “old” media, primarily investigates the relationship between “old” and “new” from the point of view of the impact of participatory culture on mass media, the transformation of the latter. At the same time, however, the “private” or “amateur” content created and distributed online often reuses content and forms of knowledge created by mass media or mass cultural industries. The present paper investigates these continuities between “old” and “new” media, the ways in which content and practices created and distributed by traditional media industries are perpetuated in online participatory culture, in the new media practice of private users.

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