NOI SEGMENTE TINTĂ PENTRU ASIGURĂTORI
NEW TARGETS SEGMENTS FOR INSURERS
Author(s): Marius Dan GavrileteaSubject(s): Economy
Published by: Studia Universitatis Babes-Bolyai
Summary/Abstract: “As the Romanian EU integration come closer than ever, the insurance companies are willing to get a greater part of the local insurance market. There are a lot of ways they are applying even if some of them are not so equitable. After a middle term the success will be enhanced by the insurer that choose to play a correct card.”
Journal: Studia Universitatis Babes Bolyai - Negotia
- Issue Year: 49/2004
- Issue No: 1
- Page Range: 55-58
- Page Count: 4
- Language: Romanian