Раслојавање новинарских жанрова у новомедијској пракси
Delayering journalistic genres in the praxis of the new media

Summary/Abstract: With this work we actualize the problem of application of journalistic genres in contemporary production of the press, radio, television and new media. We provide an overview of the different uses of journalistic genres in contemporary media, including identifying deviations and declination from the standardized norms for writing certain journalistic genres. We start from the premise that journalistic forms / shapes grouped into functional genres and, as such, represent the linguistic, narrative and discursive basis of each media. By this way we base our argument on the necessity of the existence of the necessary level of conventionality and standards setting writing techniques and construction of journalistic genres with the aim to preserve and improve the overall media discourse, language standard and increase the informativeness of the media as the most important communicative value and function. In this paper we point out the most common forms of deviation and destruction of some forms / shapes within the genres of contemporary journalism practice. The deviations we see as opportunity to improve the function of the journalistic narrative, but more often we see the danger of destruction of tissue and textual stratification of genres, forms of journalistic expression to new, hybrid and uncomplete forms that reduce the informativeness and increase ancillary or related attributes of journalistic text. In particular, we draw attention to the appearance of hybrid genres that intensify the relationship with the audience, actualize psycho-social relations and suggest value and differential categories and changes in audience behavior. The origin of the work we provide definition of layering genres and point to the potential dangers of disintegration threaten journalistic narrative. We point out potential solutions, the place and role of professional journalistic community, education institutions, science and public institutions in preventing and overcoming this problem.

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