NEW STRATEGIC ORIENTATION OF FIRMS BASED ON VALUE INNOVATION Cover Image

NEW STRATEGIC ORIENTATION OF FIRMS BASED ON VALUE INNOVATION
NEW STRATEGIC ORIENTATION OF FIRMS BASED ON VALUE INNOVATION

Author(s): Corina Michaela Rădulescu
Subject(s): Economy
Published by: Editura U. T. Press
Keywords: Value innovation; strategy canvas; Blue Ocean strategy; business model innovation

Summary/Abstract: Adapting of companies to a continuous commercial, social and technological environment change requires new strategic orientation based on strategic innovation. Innovation is one of the main factors that allow firms to achieve success. Disruptive innovation leads companies to rapidly achieve competitive advantage. Strategic innovation creates new markets where rough competition is diminished by reshaping consumer’s value. The paper investigates the factors contributing to value innovation in the furniture industry from Maramureș County and setting up a framework for Blue Ocean strategy.

  • Issue Year: I/2017
  • Issue No: 1
  • Page Range: 303-311
  • Page Count: 9
  • Language: English
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