Иновационни практики в дигиталните комуникации
Innovative practices in digital communications
Author(s): Nikola VangelovSubject(s): Social Sciences, Communication studies, Theory of Communication
Published by: Софийски университет »Св. Климент Охридски«
Keywords: integrated communication; marketing communicatio; digital communication; mobile apps; social media
Summary/Abstract: The aim of the study is to examine the main features of innovation and its application in digital communication through companies’ websites and mobile apps. The structure and objectives of the article are verified by their target: definition innovation abstracting the characteristics and examining companies’ innovative communication.
- Issue Year: 22/2015
- Issue No: 1
- Page Range: 233-242
- Page Count: 9
- Language: Bulgarian
