Characteristics of the TV media financial operations in Macedonia
Characteristics of the TV media financial operations in Macedonia

Summary/Abstract: For many years, there was only one medium in Macedonia which was functioning as a public service. However, along with the development of the pluralism, numerous private media appeared and this has resulted in a strong competitive media market. Hence, a great number of questions and problems emerged concerning electronic media, TV and radio stations, their functioning and existing on the media market. One of the key problems that media generally face in their work is the question of supplying funding, necessary both for current functioning and future development, in order to keep pace with the audience’s needs, as well as with the new technical-technological innovations and modifications in this scope of socioeconomic living.This thesis explores the financial outcomes of TV media’s work of the Public service broadcasting, or the Macedonian National Television (MTV) on one hand, and the private TV media on the other hand, considering the different structure of funding sources of the public broadcasting services and the private TV stations, that primarily results from the legal provisions for funding methods of these two types of televisions.

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