Публічний маркетинг з орієнтацією на потреби суспільства
Public Marketing with a Focus on the Needs of Society
Author(s): Darina KalinichenkoSubject(s): Marketing / Advertising
Published by: Altezoro, s. r. o. & Dialog
Keywords: public marketing; public needs; state marketing; management; social marketing; economics; marketing tools;
Summary/Abstract: The article is devoted to the theoretical substantiation of the essence of public marketing and its impact on the interaction of state organizations and society. On the basis of analysis, generalization and systematization of scientific sources, the main theoretical aspects of the interaction of public organizations with private enterprises and society are highlighted.
Journal: Traektoriâ Nauki
- Issue Year: 3/2017
- Issue No: 11
- Page Range: 4021-4024
- Page Count: 4
- Language: Ukrainian