Szent László király útja
The Szent László Heritage Route

Summary/Abstract: The study presents the background research and evaluation methods used for data gathering in the process of creating the Szent László cultural heritage route. In order to identify and describe the cultural branding elements – locations, built heritage sites, legend-connected sites, natural values –, both primary and secondary researches were performed, such as monographic/data collection and analysis, online media analysis for the regions and settlements, online visual representation analysis, structured and in-depth interviews and visual documentation of heritage elements.

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