Czynniki sprzyjające ekoinnowacjom w przedsiębiorstwach
Drivers to Eco-innovation in Polish Enterprises

Summary/Abstract: The article discusses the definition, classification and drivers of eco-innovation. This con¬cept is difficult to define and still widely debated whether the definition of innovation can be applied to eco-innovation. The effect of ecoinnovation is not only improving the environ¬ment, but at the same time reducing the costs of the enterprise, eg.: reduction of penalties or fees for pollution. Based on data from Gallup foundation the impact of various factors on the introduction of eco-innovation of product, process and organization was analysed.

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