Mutasd a kampányod, megmondom ki vagy. Kampányperszonalizáció és képviselői tevékenységek Magyarországon
Show me Your Campaign, and I’ll Tell You Who You Are! Campaign Personalisation and Legislator Activities in Hungary

Summary/Abstract: Campaign personalisation is often perceived as those actions through which parliamentary representatives can attract a personal vote. It may imply that a representative is willing to deviate from the party line and focus more on particular goals, for instance local constituency issues. The main question of this paper is whether we can expect MPs who personalise their campaigns to behave differently when elected than those following the party line during election time. The Hungarian data from the Comparative Candidates Survey is used to measure personalised campaigning at the 2010 general elections. Multivariate models explain constituency orientation in attitudes, voting dissent at roll-call and the local orientation of parliamentary questions. The findings indicate that personalised campaigns do not imply a more intensive focus on the constituency in parliament, nor a greater willingness to deviate from party lines. This in turn raises serious doubts about the extent to which voters can select the appropriate candidates on the basis of the election campaign.

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