ГЕНЕРИСАЊЕ ВРЕДНОСТИ ЗА ЗАИНТЕРЕСОВАНЕ СУБЈЕКТЕ КАО ЦИЉ САВРЕМЕНОГ КОРПОРАТИВНОГ ПРЕДУЗЕЋА
CREATING VALUES FOR STAKEHOLDERS AS A GOAL OF A MODERN CORPORATE ENTERPRISE

Summary/Abstract: The goal of this paper is to present a comparative analysis of two value creation concepts applied in most developed countries: Anglo-American concept of shareholder value creation and the Continental model of stakeholder value creation. In shareholder systems, also known as Anglo-American model, shareholders exert dominant influence. In major stakeholder systems, marked as Continental model, influence is shared between large shareholders, employees, customers and suppliers. The aim of this paper is to analyze the impact of globalization and economic crisis on the goals of corporate enterprises, which have largely led to convergence of two opposing value creation concepts.

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