DYDAKTYKA EKONOMII ZRÓWNOWAŻONEGO ROZWOJU JAKO JEDEN Z ASPEKTÓW STRATEGII PRZEDSIĘBIORSTWA
DIDACTICS OF ECONOMY AS ONE OF THE ASPECTS OF A COMPANY’S STRATEGY

Summary/Abstract: Today, the companies wishing to remain competitive in the market are required to make their actions not only consistent with the expectations of consumers. What is becoming increasingly important is the concern for the steadily deteriorating ecosystem. One of the concepts regarding this aspect is the paradigm of sustainable development. It entails specific terms and conditions for its implementation by a company. One of the advantages of such a practice is the increase of confidence and attractiveness of a company to the potential recipient. However, in order to consciously contribute to pro-ecological behaviours it is necessary to possess knowledge about basic concepts in the field of sustainable development. The essence of the topic presented in this study is the importance of inclusion in the strategy of the sustainable development of education in this area. The aim of the presented content is to realize the significance of raising awareness about the importance of education, so that the company could effectively and creatively educate its consumers in the field undertaken in this topic. The effect will be to raise awareness and stimulate creative activities undertaken by a company.

• Details
• Contents