Дестинације у функцији брендирања држава и нација
Summary Destinations in the Function of Branding Countries and Nations

Summary/Abstract: Branding a tourist destination is a long-term, complex and demanding job. It involves more than logos and slogans; it is a complex and comprehensive process of strategic planning that requires a holistic approach and a methodological understanding of consumer behavior, all in order to form and present their values more effectively than competitors do. Tourism is a significant factor of economic stability, because it contributes to an increase in foreign exchange inflows, in the absence of economic activities, the development of tourism can negate the negative effects of unemployment and improve the environment. Of all the specific types of branding, interconnection and dependence, is the most common in branding countries and specific destinations. The image of the state greatly affects tourism, the visit of the tourist to specific destinations in that country. Some popular destinations are very successful in branding the country.

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