ДРУШТВЕНО ОДГОВОРНО ПОСЛОВАЊE НАУЧНОИСТРАЖИВАЧКИХ ОРГАНИЗАЦИЈА У СРБИЈИ
CORPORATE SOCIAL RESPONSIBILITY IN SERBIA’S SCIENTIFIC-RESEARCH ORGANIZATION

Summary/Abstract: Trends in global business course, as well as globalization process have caused the need for more clear and significant demonstration of social responsibility in all business segments. For a long time, at business organization level, ethical and moral expectations of management have been present, as way to contribute to community development and welfare. This concept is known as corporate social responsibility concept (CSR). The aim of this paper was to show the existence of elements of CSR concept in scientific-research organizations. First part of paper present literature overview shaping by different theory about definition of CSR. Investigation is present in second part of this paper. The survey was conducted on a sample of almost 30% of these organizations in the Republic of Serbia, presented on the basis of perception that employees and managers have about social responsibilities of institutes were they work. Survey results indicates, that the scientific-research organizations are represented elements of the concept of CSR, but two-way communication between management and employees is not sufficiently present, which directly reflects the different image, both of them have, about socially responsibility.

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