Mistrz – uczeń czy konsument – producent? Orientacja konsumencka i jej wpływ na komunikację w szkolnictwie wyższym
Master-disciple or consumer-producer? Consumerist orientation and its influence upon communication in institutions of higher education

Summary/Abstract: The article presents the changes in the student-lecturer relations, which is a result of the consumerist orientation in institutions of higher education. The author focused above all on the explanation of the phenomenon of McDonaldization and its principal features. The phenomenon of the aforementioned consumerist orientation and its constituents, including the inflation of grades, infantilization of instruction or at least a change in the form of communication between academic teachers and students. Interviews were conducted with the latter. The purpose of these interviews was to conduct a more in-depth analysis which was supposed to facilitate the answer to the question about the nature and the scale of the phenomenon in question. Without doubt this subject is relevant today and it has to be constantly explored in the light of the changes which are happening.

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