The Multiple Transmedia Narrative in China: Literary Text, Drama, Games, Films and Television
The Multiple Transmedia Narrative in China: Literary Text, Drama, Games, Films and Television

Summary/Abstract: This article is an attempt to examine the multiple transmedia narrative ranging from literary text, drama, games, to films and TV plays in China. It tries to sketch out the characterization of relevant phenomena. A transmedia production should provide a new narrative experience, which will develop the advantages of various works of art under the restrictions of their attributes, and constitute a dynamic narrative system. The audience becomes more interactive in the spread of transmedia narrative, which forms the participatory culture in various ways. Different levels of the texts create the interactivity and mobility of textual meaning, which form a rich aesthetic feeling in the convergence.

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