Estetyzacja pracy w świecie konsumpcji
Aesthetization of Artwork in the World of Consumption

Summary/Abstract: In globalized world the productive work is pushed on the margin of civilized world, to the states of third world. In the place of productive work has occurred work as aesthetic activity. Subjective counterpart of aesthticisazation of reality in a consumer society is appearance of new type of human being – homo easthticus. In the world of consumer society work is subjected to aesthticisization process as well and becomes one of many consumer goods. Aesthticisization of work in the world of abundance consists in the fact that work is not so far aimed at production of goods and satisfaction of basic human needs but rather at creation of an individual as focus of needs, which has a potential to feel pleasure, especially the aesthetic one. So work becomes not the way of satisfaction human needs but rather the way of their reproduction

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