L’influence de l’imaginaire linguistique dans l’étude des noms de marque - aspects théoriques
The influence of the linguistic imagination in the study of brand names - theoretical aspects

Summary/Abstract: This article deals with theories of the linguistic imagination on brand names. The models of the linguistic imagination also apply to brand names. The linguistic imagination has a felt and visible influence on the naming of brand names and on the perception of the brand name on the user. The model of the linguistic imagination interacts with the original brand name and the counterfeit name of the brand that constitutes its onomastic evolution.

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