УТИЦАЈ НАЦИОНАЛНИХ КУЛТУРА НА
ПОНАШАЊЕ ПОТРОШАЧА И ЗАПОСЛЕНИХ
У ТУРИСТИЧКОМ СЕКТОРУ
THE INFLUENCE OF NATIONAL CULTURE ON CONSUMERS BEHAVIOR AND EMPLOYEES IN TOURIST SECTOR
Author(s): Slađana Nedeljković, Dragan Koković, Milena Nedeljković KneževićSubject(s): Cultural Anthropology / Ethnology, Evaluation research, Tourism, Socio-Economic Research
Published by: Матица српска
Keywords: tourism; culture; communication; manager;
Summary/Abstract: In this paper we investigate the influence of national cultures on tourist demand and supply and on the perception of tourists about the quality of tourism product. Organizational aspects of the influence of national cultures in tourism organizations are analyzed. Results of our investigation about the cultural dimensions individuality and masculinity (based on the Hofstede theory) in tourism and hospitality sector in Serbia are given.
Journal: Зборник Матице српске за друштвене науке
- Issue Year: 2010
- Issue No: 130
- Page Range: 43-59
- Page Count: 17
- Language: Serbian
