THE INFLUENCE OF NATIONAL CULTURE ON CONSUMERS BEHAVIOR AND EMPLOYEES IN TOURIST SECTOR Cover Image

УТИЦАЈ НАЦИОНАЛНИХ КУЛТУРА НА ПОНАШАЊЕ ПОТРОШАЧА И ЗАПОСЛЕНИХ У ТУРИСТИЧКОМ СЕКТОРУ
THE INFLUENCE OF NATIONAL CULTURE ON CONSUMERS BEHAVIOR AND EMPLOYEES IN TOURIST SECTOR

Author(s): Slađana Nedeljković, Dragan Koković, Milena Nedeljković Knežević
Subject(s): Cultural Anthropology / Ethnology, Evaluation research, Tourism, Socio-Economic Research
Published by: Матица српска
Keywords: tourism; culture; communication; manager;

Summary/Abstract: In this paper we investigate the influence of national cultures on tourist demand and supply and on the perception of tourists about the quality of tourism product. Organizational aspects of the influence of national cultures in tourism organizations are analyzed. Results of our investigation about the cultural dimensions individuality and masculinity (based on the Hofstede theory) in tourism and hospitality sector in Serbia are given.

  • Issue Year: 2010
  • Issue No: 130
  • Page Range: 43-59
  • Page Count: 17
  • Language: Serbian
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