The Role of Media in the Construction of Social Reality
The Role of Media in the Construction of Social Reality

Summary/Abstract: The is paper analyzes the concept of media construction of reality and its impact on society. Recognizing the growing influence and importance of the media in a man’s daily life, it can be said that the media and media culture itself are an important factor in modern society. The media have the ability to place information and to provide to the citizens-consumers to accept them without critical and conscious interpretation and real understanding. An important factor in the development of the media is and technological advances that contributed to the rapid spread of the media and gave more power to the presentation of reality and the state of society as it corresponds to the creators and the “constructors” of that reality. By understanding Baudrillard and his understanding of the simulation, we will present the impact and role of the media in constructing the social reality (simulation of reality).

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