DETERMINANTS OF ECO-INNOVATIONS FOR POLISH ENTERPRISES
DETERMINANTS OF ECO-INNOVATIONS FOR POLISH ENTERPRISES

Summary/Abstract: Eco-innovations are defined as innovations that enable the reduction of consumption of raw materials and energy, emissions of pollution and waste, leading thereby to improvement of natural environment. The main group of such eco-innovations are environmental technologies, however such a conceptualisation does not only relate to the process or product innovations but also to organization, marketing and business models. The European Union, as well as individual countries, promote and support the development and implementation of eco-innovations, which are considered as practical implementation of sustainable development principles in business practices. This article aims to analyse the factors affecting the development of eco-innovation in Polish companies. The analysis is conducted on the basis of primary literature, statistical data and other data. With that, the article presents the basic principles of the concept of eco-innovation, chosen external conditions and internal influences on eco-innovative companies. Also, an attempt has been undertaken to identify important factors that determine the development of eco-innovation in Poland, which is presented in the form of a SWOT analysis.

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