DEFINITION OF INTERACTIVE ADVERTISING Cover Image

ДО ПИТАННЯ ВИЗНАЧЕННЯ ІНТЕРАКТИВНОЇ РЕКЛАМИ
DEFINITION OF INTERACTIVE ADVERTISING

Author(s): Tetyana Oleksandrivna Bozhko
Subject(s): Marketing / Advertising
Published by: Національна академія керівних кадрів культури і мистецтв
Keywords: promotional communications; interactive advertising; consumer activity;

Summary/Abstract: Publication devoted to the study of existing differences in interpretation of the term "interactive advertising" and determine the conditions and the appropriateness of its use in the design of advertising messages.

  • Issue Year: 2013
  • Issue No: 2
  • Page Range: 107-112
  • Page Count: 6
  • Language: Ukrainian
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