Budgeting of sales as an important element of unit management Cover Image

Budżetowanie sprzedaży jako ważny element zarządzania jednostką
Budgeting of sales as an important element of unit management

Author(s): Izabela Emerling
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: management; controlling; budgeting; business; sales; results;

Summary/Abstract: Enterprise management in recent years has required a lot of concentration on environmental change, i.e. the increase of enterprises competitiveness, technical and technological progress, increasing demands by customers, decreasing product life cycle and product innovation. The answer to the problems of modern management companies became controlling and budgeting. The main aim of this article is to present the sales budgeting as a tool to control and manage the company to anticipate the effects of current sales.

  • Issue Year: 2017
  • Issue No: 471
  • Page Range: 135-144
  • Page Count: 10
  • Language: Polish
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