Телевидение в условиях конвергенции СМИ на современном этапе
Television under the Convergence of Mass Media at the Present Stage

Summary/Abstract: This paper characterizes television at the present stage of its development. At the turn of the 20th – 21st centuries, the traditional system of propagation and reception of the television signal has transformed, the previous models of interaction between television and audience changed, and new possibilities of television emerged. The purpose of this paper is to investigate these transformations. The following tasks are set to achieve this purpose: 1) to determine how the processes of digitalization, convergence, as well as other external and internal factors influence the transformation of television, 2) to analyze modern television technologies by identifying the basic characteristics of the functioning of television at the present stage, 3) to consider modern ways of propagation of the television signal, 4) to study the basic reasons why the television content transformed in multimedia; 5) to justify changes in the ways of reception of the television content by audience. The main theoretical techniques used during the study are systemic and holistic ones. Furthermore, the empirical techniques, such as observation and interviews with experts, confirming the obtained conclusions, are applied.

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