Reakcje werbalne odbiorców porady internetowej a perswazyjność przekazu poradnikowego
Verbal reactions of Internet advice receivers versus persuasiveness of advice message

Summary/Abstract: The article analyzes verbal reactions of advice receivers on the Internet in terms of the impact of reactions on the persuasiveness of the advice message. The research material comes from two websites: milionporad.pl and tipy.pl. The introduction describes the specificity of the Internet advice and the advice relationship on the Internet. Reactions of the receivers are divided into two groups – those that strengthen the persuasiveness of advice (acknowledgement, example or promise to use the advice in practice, praise and additional tips) and those that weaken its power of persuasion (denial of the effectiveness of recommendations, pointing out errors, use of irony). Some discussion is devoted to the role of questions as the receivers' reactions to the advice on the Internet, since such questions may both weaken and strengthen the persuasiveness of the advice text.

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