ANALYSIS OF POLITICAL DISCOURSES IN ALBANIA
ANALYSIS OF POLITICAL DISCOURSES IN ALBANIA

Summary/Abstract: The political discourse used during the electoral campaigns is one of the most essential indicators for the measurement of the level of democracy in a country. The analysis of such discourses is inevitable, since the communication of the candidates is to generate trust in the voters and create increase of the number of supporters. This study aims at analyzing the political discourse that dominated during the pre-election period in Albania, in the framework of recent local elections for Mayor of Tirana during 2015. The study was carried out in April, May and June 2015. All the statements made during this period by the two main candidates are in the center of this study. This study was focused only on the two leading figures - Erjon Veliaj, representative of the Socialist Party (SP) and Halim Kosova, representative of the Democratic Party (DP) - and not on other candidates, because of the number of the votes collected by them during the electoral process, by demonstrating the highest degree of the attention by the Albanian voters. The results show that both candidates used negative discourse throughout their campaign and through this were endeavouring to diminish the trust towards their opponents.

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