Co-creating value with customers as a matter of educational processes evaluation Cover Image

Współtworzenie wartości jako przedmiot ewaluacji procesów edukacyjnych
Co-creating value with customers as a matter of educational processes evaluation

Author(s): Grzegorz Mariusz Baran
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: co-creating value; mutual responsibility; educational processes; school; evaluation; school as the experience environment

Summary/Abstract: This article applies to the issue of co-creation as a key factor in the success of the school, and thus the object of evaluation of educational processes. The thesis was that in responsible thinking about school, the most important are not institutional but process aspects. Traditionally it was assumed that organizations create value (in the form of products and services) and exchange it with consumers. That product-centric approach to creating value is being replaced by an individual experience and co-creating value with customers. The school cannot be limited to the place, where the strictly planned process of education occur. Responsible school should be an innovative experiment environment in which all stakeholders share responsibility and are committed to creating value.

  • Issue Year: 19/2012
  • Issue No: 3
  • Page Range: 109-121
  • Page Count: 13
  • Language: Polish