Этикет як способ выражения социально-ритуальной коммуникации
Etiquette as the as a mean of social and ritual communication manifestations

Summary/Abstract: In the article theoretical, interdisciplinary approaches to understanding the role and importance of etiquette, its social and ritual communicative phenomenological nature are reviewed. Great attention is paid to the determination of the characteristic features of the social and ritual communication etiquette rules, the author focused on the need for their preservation, using, popularization. Methodology. Research methodology is the using of terminology, systems, and cognitive techniques. The above methodological approach allows us to explore theoretical approaches to the definition of «etiquette», «social and ritual communication», to consider and analyse their phenomenological features. Scientific novelty. Scientific novelty is to identify the influence of norms and rules of etiquette, including customary norms, mental traits and traditions, on the formation of social and ritual symbols of communication. We study the phenomenological nature of individual and professional standards and rules of etiquette in the process of social and ritual relations in global as well as in local understanding. Conclusions. The researcher examined concept of «etiquette», «social and ritual communication» in an interdisciplinary context. The phenomenological, functional components of social and ritual communication are determined. The customary and modern forms and means of creating a favourable social and ritual communication environment are found out.

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