Quasi-film commercials. Analysis of selected car manufacturer campaigns
Quasi-film commercials. Analysis of selected car manufacturer campaigns
Author(s): Agnieszka Barczyk-SitkowskaSubject(s): Social Sciences, Electronic information storage and retrieval, ICT Information and Communications Technologies
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: commercial;film;quasi-film;commercial series;spot
Summary/Abstract: When seeking original forms of expression, contemporary commercials often reach for the achievements of film making. That is reflected in references to the conventions of certain film genres, and the references to particular films. The goal of the article was to present selected examples of the relationships between commercials and film, which can be found in car manufacturer advertising campaigns (Toyota, BMW, and Mercedes-Benz). The analysis of the gathered study material enabled me to identify two forms of quasi-film commercials: a TV spot and a short film.
Journal: Acta Universitatis Lodziensis. Folia Litteraria Polonica
- Issue Year: 43/2017
- Issue No: 5
- Page Range: 171-183
- Page Count: 13
- Language: English
