Integrated design requirements for the cardboard and paper packing Cover Image

ІНТЕГРОВАНІ ВИМОГИ ДО ПРОЕКТУВАННЯ КАРТОНАЖНО-ПАПЕРОВИХ ПАКУВАНЬ
Integrated design requirements for the cardboard and paper packing

Author(s): Oksana Chueva
Subject(s): Fine Arts / Performing Arts
Published by: Національна академія керівних кадрів культури і мистецтв
Keywords: integration processes; design concepts; information and communication elements

Summary/Abstract: The publication gives a comprehensive study of the phenomenon in relation to the integration of the design of products and packaging requirements for this type of product. The article discusses the importance of artistic and imaginative problems as the integrator and the state of relations between other components that affect the design process of packaging cardboard and paper and composite materials. The article shows the leading role of the arts- and artistic – project works in the creation of packages and in updating reporting system on goods that were made using these projects. Here we analyze scientific and journalistic materials on various aspects of the issue of designing packages. Such analyze allows to notice common thoughts of many scientists and researchers on the issue of large "compression" requirements for the design of cardboard and paper packaging and appropriate recognition of the integrated nature of the full range of packaging products. We consider the meaning and application of the scientific term "integrator" and its application to graphic design and packaging design directly. It is emphasized that the art-pattern problems are principal for the whole complex problem groups that exist in the process of designing packaging and play a role of an integrator. The use of the term integrator focuses on the specifics of the design. It cannot be considered as a simple summation of all the specified set of require-ments. The project activity, by its very nature does not involve the use of "ready-made forms" and the universal "tem-plates" for all design objects. Instead, it requires to make a choice in the direction to the optimal balance of all designated aspects and secure this balance in the forms of the design object. The conclusions were made about the integration processes in which integration does not play a role of a "mediator" between independent phenomena and processes, but makes these connections interpenetrative. In the future, this will affect the quality, efficiency and attractiveness of pack-aging products for different groups of potential consumers. The article examines the concepts of "imagery" as a set of tools that form an integral graphics solution that combines both visual and text elements. The design of the packaging industry encompasses, determines and maintains a collection of factors that do not fall within the exclusive form of decoration, but rather a combination of shapes, materi-als and design features is a significant factor in the formation of the outer packaging holistic vision of the future. Excessive cost of packaging that increases the cost of the packaged goods occupies a significant place among the material and constructive issues. The issue of innovation in creating an environmentally friendly packaging is touched on in the article. Their implementation and continued use in the consumer market is a priority for developers of innovative materials. Ecology today not only talks about the environment, but also about excessive information, so called the "visual-information noise" that pollute social and spiritual space for active and passive consumers. The number of graphic-content components plus the image, identity, brand names, and product names come into competition with each other. This problem reduces the effectiveness of the impact shaped packages. The axis of the integration is highlighted with respect to the packaging of products, based on discussed problem groups and the connections between them. The arti-cle gives the outline for the types of relationships between them.

  • Issue Year: 1/2013
  • Issue No: 4
  • Page Range: 215-219
  • Page Count: 5
  • Language: Ukrainian