The rhetorical construction of Hillary Rodham Clinton as a presidential contender in 2016: A case study of hillaryclinton.com
The rhetorical construction of Hillary Rodham Clinton as a presidential contender in 2016: A case study of hillaryclinton.com

Summary/Abstract: This article reviews some of the rhetorical means of constructing the image of Hillary Rodham Clinton as a presidential contender in 2016 election campaign. It explores this in the context of research on “gendered” political discourse particularly political campaigning and media coverage of female contenders. It argues that women politicians in the US need to be much more pro-active in controlling the construction of their public perception than male politicians. It reviews previous studies to verify whether there is more continuity or innovation in the rhetorical construction of Hillary Clinton’s political leadership. The materials from the official webpage (hillaryclinton.com) publicized in 2016 are analyzed with respect to persuasive presentational techniques and verbal and visual rhetorical devices.

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