РОЛИ И ТРАНСФОРМАЦИИ НА ПРАЗНИЦИТЕ В БРАНДИНГА НА ГРАДОВЕТЕ
ROLES AND TRANSFORMATION OF HOLIDAYS IN CITY BRANDING
Author(s): Hristina HristovaSubject(s): Economy, Marketing / Advertising
Published by: Бургаски свободен университет
Keywords: holiday; brand, branding; city; hypermodern times
Summary/Abstract: The article examines certain roles and meanings of holidays in the scale of city branding. The emphasis in the content is the formulation of the transformation of established models of celebration under the influence of the regularities of the tourism market in the conditions of the hyperconsumers' society.
Journal: Годишник на Бургаски свободен университет
- Issue Year: XXXVI/2017
- Issue No: 1
- Page Range: 83-93
- Page Count: 11
- Language: Bulgarian