ПРЕВЕС НА НЕГАТИВНОСТТА В ЕКСПЕРТНАТА ОЦЕНКА НА РИСКА
PREDOMINANCE OF NEGATIVITY IN THE EXPERT VALUATION OF RISK
Author(s): Ivaylo DargovSubject(s): Social Sciences, Psychology, Organizational Psychology, Human Resources in Economy, Business Ethics
Published by: Бургаски свободен университет
Keywords: risk assessment; cognitive biases; predominance of negativity; rating models
Summary/Abstract: This article presents the cognitive biases linked to the heuristic of the existenceand predominance of negativity. Their impact when assessing economic risk was empirically verified. For this purpose the credit rating assessment of 141 busines scompanies, prepared by specialists having more than 5 years experience, has been researched. The behavioral analysis of the experts reveals the significant impact, which the predominance of negativity exerts on economic risk assessment.
Journal: Годишник на Бургаски свободен университет
- Issue Year: XXXVI/2017
- Issue No: 1
- Page Range: 287-307
- Page Count: 21
- Language: Bulgarian