Соціокультурна діяльність музеїв
The socio-cultural activities of museums

Summary/Abstract: The article examines the question of the role of museums in contemporary society. Clarifies the concept of "socio-cultural activities" and highlights the evolution of museology. Review and comparison of different periods of historical development of society has made it possible to allocate the following stages of the development of museum work: 1) a natural accumulation of cultural values; 2) amateur collectors; 3) the transition to collecting scientific basis; 4) social and state control in the sphere of protection of historical and cultural heritage, the gradual disappearance of private collections; 5) The museum acquired the right of national importance. The study analyzes the problems of didactic and hedonistic model of museums. Since the social sphere related to the care of a person, creating conditions for dignified material and spiritual life as well as its full development. There is a need to study the activities of museums as socio-cultural phenomenon, not only in terms of philosophy, art, muzeyeznavchoyi, historical nonfiction, and deep immersion in culturological perspective. In this regard, the concept of socio-cultural activities will be considered in a broad sense. When social points on the outer and culture – on the inside of the integral development of environmental phenomena people. Thus, social and cultural activities of museums will be reduced to their role within only social or only cultural spheres. In socio-cultural activities understood meaning museums to society as a whole. The socio-cultural activities of museums – a system of measures to promote the organization of leisure. In the process of cultural activity is consumption and spiritual values. The essence of such work is the human attraction to cultural activities, enhance its creative potential. Cultural and educational work is part upravlyayemoyu social and cultural process. Therefore, the study of the evolution of views on the social function of museums, makes it possible to draw attention to the problem of conceptual design exhibitions functioning museums. Today the museum is closely related to the cultural life of the social environment that affects the content of his work. Trends in contemporary society show the emergence of a large number of interesting new forms of work with audience of museums. In addition, the modern audience increasingly does not want to just get the relevant information, but also want to experience it. That is, a visitor does not want to just listen and hear the story of the event or museum objects, and wants to join the same event to get a vivid emotional feeling. Therefore, in recent years has intensified social and cultural activities of museums. A separate analysis of the specificity of modern museums, their feature set and issues as a social institution. The question of the expansion of the social functions of museums, which contributed to the transformation of cultural and educational institutions in the multipurpose socio-cultural institution. Considering the specific activities and operation of modern museums determine their characteristics and issues as a social institution. In this respect, analyzed specific forms of cultural-educational or socio-cultural activities, their functions and tasks undertaken by museums in organizing entertainment society. Today the museum is used in the various forms: informational, artistic, educational and entertainment programs. It is noted that the socio-cultural process has three interrelated activities: cultural creativity, cultural and educational work, cultural and leisure activities. Today the priorities of social and cultural institutions of culture are cultural events that provide access to various arts, expanding the social sphere, and geography demand of professional art. The subject of constant attention of cultural institutions is increasing audience. Thus, the museum includes a modern cultural space of Ukraine, interacts with other social and cultural institutions. Improving staff leads museums to finding innovative ways of forming their own cultural and educational space, including the creation of different social and cultural programs that integrate basic functions of museums and represent them as a partner to other social and cultural institutions of socio-cultural sphere.

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