Lobiranje – instrument savremene politike
Lobbying – an Instrument of Contemporary Policy

Summary/Abstract: Albeit not a new phenomenon, lobbying is increasingly used in practice and is demonstrated as an inevitable method of exerting argumentative influence on decision-makers. However, from the standpoint of political practice, it is apparent that the job of professional lobbyists is not solely influencing decision-makers, but that it is a complex task preceded by continually informing and communicating with those represented by the lobbyists, as well as negotiating with decision-makers. Political lobbying takes place at the domestic and international level. With regard to contemporary international lobbying, the term generally refers to lobbying activities in Brussels and Washington. The United States are considered the cradle of lobbying, but lobbying is becoming a more independent and increasingly sought-after profession in the world as well. The general public often equals lobbying to corruption. In order to avoid such a comparison and the negative connotations to the lobbying activity, and in order to adequately act in the event of abuse of lobbying activities, individual states have enacted and adopted a law on lobbying.

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